Proposed Premier Inn, Pitlochry
CGI of the proposed Premier Inn – courtesy of The Harris Partnership
Welcome
Welcome to our website, where you can find the latest information on proposals to redevelop the Acarsaid Hotel in Pitlochry into an 85-bedroom Premier Inn hotel.
This hotel development will help diversify the visitor offer in Pitlochry and address the recognised shortfall of branded hotels in Perthshire.
The proposed new hotel will contribute to the visitor economy reaching its full potential.
Whitbread, which owns the Premier Inn brand is working with Electra Developments Ltd to deliver this project. Electra Developments Ltd will be submitting the planning application, with the UK’s largest hotel company, Premier Inn, as the long-term operator.
The development team held a community event locally, allowing residents, workers, and business owners to learn more about the proposals and provide feedback before submitting a planning application.
This took place Thursday 23rd October, 12pm-7pm in the River Room of the Pitlochry Theatre, Port-Na-Craig, Pitlochry PH16 5DR. The feedback period was open until 6th November and has now closed.
There will be an opportunity to make representations to Perth and Kinross Council following the submission of the planning application.
Proposed Development
We are proposing to redevelop the current Acarsaid Hotel at 8 Atholl Road into an 85-bedroom Premier Inn hotel.
The hotel will bring our very latest format bedrooms to Pitlochry town centre, along with a licensed ancillary restaurant.
In addressing a recognised shortfall of branded hotels in Perthshire, the proposed Premier Inn will enhance Pitlochry’s tourism sector and support a successful year-round destination.
Site location in Pitlochry
Premier Inn’s presence across the region. Pitlochry site is subject to planning consent.
Why Premier Inn?
Premier Inn is an affordable hotel brand. We are successful as we have a wide appeal, do the basics really well, and are focused on keeping costs low for our business and leisure guests.
We’re known for the famous Premier Inn breakfast, but we recognise that across the day and in the evening, most of our customers want to venture out and enjoy where they are staying.
We find this leads to benefits for existing businesses located around our hotels – part of the way our business supports a healthy visitor economy.
Enhancing Perth and Kinross’ tourism sector
The proposed hotel fully aligns with the Perth and Kinross Tourism Strategy and Action Plan (May 2025), which aims to increase visitor numbers, attract inward investment and support local businesses to grow.
This, in turn, will support local job creation and enhance the economic impact of the tourism industry within Perth and Kinross.
An independent economic impact assessment commissioned for the forthcoming planning application found that:
- An estimated 25,800 rooms will be sold every year once the proposed hotel reaches maturity, accommodating year-round visitors to Pitlochry and meeting the demand for a budget hotel
- The hotel will bring approximately £3.7 million in visitor expenditure every year to Perth and Kinross, of which £1.8 million will be concentrated in Pitlochry.
- 25 FTE permanent jobs will be created on the site on opening in a variety of roles.
Have Your Say
As a responsible business, Whitbread is committed to engaging with the local community as part of our development process.
We held a very well-attended public event allowing residents, workers, and business owners to learn more about the proposals and provide feedback before submitting a planning application.
This took place on Thursday 23rd October, 12pm-7pm in the River Room of the Pitlochry Theatre, Port-Na-Craig, Pitlochry PH16 5DR. Consultation boards from the event are available for download above.
The window for feedback was open until 5pm on Thursday 6th November and has now closed while we finalise our planning application. There will be an opportunity to make representations to Perth and Kinross Council following formal submission of the planning application.
Feedback Form
About Premier Inn
Premier Inn is known for its comfortable bedrooms and family-friendly offer. Part of Whitbread plc, a UK-based FTSE 100-listed company, the brand offers a consistent experience with a focus on great sleep and excellent value for money.
The brand appeals equally to leisure travellers as it does to people travelling for work, and everyone who works for Premier Inn is employed directly by Whitbread.
Our best rates are always found at www.premierinn.com.
Contact Us
For further information, please:
Email: hello@premierinn-pitlochry.co.uk
Telephone: 0131 202 3259
Post: Pitlochry Premier Inn Consultation c/o Orbit Communications, 42 Charlotte Square, Edinburgh EH2 4HQ